Arquitetura residencial kitsch juiz-forana: inspirando coleção de moda feminina autoral

Abstract

This work aims to develop an original women's fashion collection called Morada dos Sonhos, consisting of 12 looks, inspired by the Paraizo Magalhães family's single-family residence located in the Martelos/São Pedro neighborhood in Juiz de Fora. Furthermore, it follows the principles of the original brand Mus’Arterial, which was also developed within this project. In this context, a theoretical framework was necessary to relate the history of the residence under study with the architectural and philosophical concepts of the kitsch style and the historical context of single-family residences. The methodology included a visit to the residence for observation and records, as well as fashion trend research and the production of iconographic boards. At the end of this work, it is possible to see the development process of three looks consisting of six pieces, two of which are accompanied by modular accessories, translating the theoretical foundation of this theme.