Confluência sustentável: explorando a fusão de upcycling e alfaiataria na moda

Abstract

This Final Course Project aims to develop a collection within a fashion brand, 2º Ciclo, which combines the principles of upcycling with tailoring. The collection proposes the reuse of discarded materials or items sourced from flea markets and thrift stores, transforming them into high-quality garments. The creative process includes material research, pattern development, prototype construction, and garment production. The project seeks to explore how upcycling can be incorporated into tailoring, proposing a new approach to conscious fashion consumption. In addition to the practical development of the collection, the project involves the brand’s strategic planning, including its visual identity, market positioning, and communication with the target audience. The final result is a collection that balances tailoring, innovation, and sustainability.