Hábitos de consumo de restaurantes pós-pandemia em Juiz de Fora

Abstract

The purpose of this study is to understand how the impacts of COVID-19 continue to influence changes in restaurant consumption habits in the post-pandemic period in Juiz de Fora, considering that the pandemic context promoted significant changes in consumer profiles. To this end, a descriptive study with an analytical and quantitative approach was conducted. Data were collected through a structured questionnaire administered via the Google Forms platform, with the sample selected by convenience. This study seeks to identify the main factors influencing consumption decisions in the current scenario and to analyze them based on the collected data. Data analysis was performed using descriptive statistics, based on the graphs generated by the platform itself. The results indicate that post-pandemic effects continue to influence consumer behavior, highlighting the need for restaurants to engage in continuous processes of adaptation and innovation, aligning their strategies with current market expectations and the evolving criteria used by consumers when choosing establishments.