Business Analytics como habilitador das capacidades dinâmicas: um estudo sobre a escalabilidade de startups SaaS brasileiras

Abstract

The Brazilian startup ecosystem has experienced significant growth, particularly among technology-based firms operating under the Software as a Service (SaaS) model. Despite this dynamism, only a limited share of these startups is able to advance to the scaling-up phase, understood as the capacity to sustain growth over time. This scenario indicates that scalability does not rely solely on technological innovation or the technical scalability of the business model, but rather on the development of organizational capabilities that enable resource coordination, process structuring, and strategic decision-making in highly uncertain environments.In this context, this study aims to analyze the role of Business Analytics, as an organizational competence, in enabling dynamic capabilities oriented toward scalability in Brazilian SaaS startups. The research adopts an exploratory and descriptive approach, based on the analysis of secondary data from sectoral reports on the Brazilian startup ecosystem, combined with a review of the academic literature on dynamic capabilities, scalability, and Business Analytics. The findings indicate that, although the ecosystem offers market opportunities and technically scalable business models, organizational weaknesses related to governance, monitoring, and resource coordination persist. The analysis suggests that Business Analytics, when institutionalized as an organizational competence, can support the exercise of dynamic capabilities related to sensing, seizing, and reconfiguring, contributing to the transformation of growth into a structured and sustained process over time.