Funções e competências do telejornalismo de dados

Abstract

This study investigates the roles and competencies demanded of data-driven television journalism professionals, a constantly evolving field that requires the combination of traditional journalistic skills with mastery of quantitative information analysis and visualization tools. To this end, the research begins with a historical analysis of data journalism, from its earliest days to the contemporary context, focusing on its application in Brazilian television journalism. The methodology adopted combines a literature review on the subject with a comparative case study of the coverage of the Covid-19 pandemic and the 2022 elections conducted by "Jornal Nacional" and "Jornal da Record." The analysis of the selected reports, carried out with the help of Laurence Bardin's content analysis technique (2016) and the theoretical analysis of performance by competencies of Philippe Perrenoud (2000), sought to identify the roles and competencies mobilized by journalists, as well as the data visualization strategies used to communicate complex information to the public. The research results demonstrate the increasing importance of data journalism in Brazilian television journalism, as well as the need for professionals with a multifaceted profile, combining skills in investigation, analysis, visualization, and communication. The dissertation also demonstrates that data-driven TV journalism emerges as a crucial element for certifying the quality and credibility of journalism in a context of increasing distrust in the media. In addition, the study highlights the challenges faced by data journalists, such as the need to deal with large volumes of information, the difficulty in accessing quality data, and the concern with accuracy and impartiality in presenting the results. It is hoped that this dissertation can contribute to a better understanding of data journalism in Brazil, as well as provide valuable insights for the training of future journalists and for improving the quality of information offered to the public.