Fiéis ao Luan Rafael: literacia do fã e produção colaborativa no Instagram

Abstract

This work analyzes the critical and creative skills that fans mobilize when creating, producing and sharing content on social networks. To discuss this issue, we analyzed the profile Fiéis ao Luan Rafael (@fieisaoluanrafael), a fan club dedicated to the singer Luan Santana on Instagram. The sample covers posts, interactions and communicative practices carried out between May 25th and June 1st, 2025, totaling 19 posts and 20 stories. Based on the theoretical-methodological proposal of fan literacy, developed by Sigiliano and Borges (2024; 2025), the contents are analyzed based on three dimensions: Universe of Reference, Informational Architecture and Pop Pedagogy. Each of the dimensions is composed of four skills. It is concluded that, even without a formal intention, fans play an active role in the production of meaning, mobilizing knowledge about singer Luan Santana's career and strategies specific to the digital environment to disseminate content, create emotional bonds and strengthen the feeling of belonging to the community. Thus, this work highlights how fan clubs function as collaborative spaces for engagement, creativity and participation, revealing significant cultural practices on digital platforms.