Os perfis jornalísticos da revista Vogue Brasil: caminhos para humanizar o jornalismo de moda

Abstract

This work aims to investigate, from a dive into the historical aspects of fashion journalism and profile journalism, how profile reports played a fundamental role in the change in audience that can be seen in the Media Kits of Vogue Brasil magazine between the years 2022 and 2023 and how such a change may have been motivated by changes made to the magazine's new editorial project, effective in 2023. Using content analysis, focusing on covers and the Ponto de Vista editorial, we seek to understand the reasons for the perceived changes and the impacts of such a process as possible ways to humanize fashion journalism in Brazil, covering new audiences and emerging themes in society.