Cultura midiática e representação: quebra de padrões da bruxa má na animação A Pequena Sereia

Abstract

This work was carried out with the aim of studying the construction of the villain Ursula, from the film The Little Mermaid (1989). To do this, it was first necessary to observe the Disney pattern of protagonists and villains and understand where the image of the witch known today comes from. Afterwards, it was necessary to understand how representations arise, and how cinema and the mass media are used to build the popular imagination. Next, it was highlighted what obesity and fatphobia are and the place of fat people, especially women, in different areas, such as fashion, cinema and social media. Furthermore, it was understood what the language of cinema is, how it works and what its elements mean in a narrative. Finally, an analysis was made of Ursula's moments in the film The Little Mermaid, from the perspective of cinematographic language and, thinking about the connection with the first chapters, it was concluded that, despite being a stereotypical witch, she is a fat woman that deviates from the standard of media representations.