A estética punk e a cultura DIY na moda contemporânea: a influência dos brechós como espaços de resistência e sustentabilidade

Abstract

This paper aims to investigate the intersection between punk aesthetics and DIY (do-it-yourself) culture in contemporary fashion, with a special focus on thrift stores, which are seen as spaces of cultural resistance and promotion of sustainability. From the second half of the 20th century, fashion began to reflect a search for individualization and identity, especially among young people, culminating in the emergence of the punk movement in the 1970s, which rejected the consumer standards of the time and valued autonomous production, such as the DIY technique. The study analyzes the hypothesis that thrift stores act not only as places of conscious consumption, but also as alternatives to consumerism, as well as representing forms of resistance to the culture of overvaluing brands, thus promoting the reuse and personalization of styles and encouraging the individuality and history of pieces, rather than status and labels. It also explores the rebellious aesthetic and appreciation of imperfection, central characteristics of punk, connecting these precepts to the principles of DIY and the urgency of sustainable practices. Finally, the research proposes a fashion editorial inspired by the punk scene, which fuses the movement, DIY and the sustainability of thrift stores, highlighting the importance of these spaces as catalysts for changes in consumer behavior and contemporary culture, as well as the relevance of the DIY technique in the artistic sphere and the social impact of customized clothing based on this approach.