Coleção Love and Pain: as possibilidades da moda fetichista para além o sexo

Abstract

The aim of this work is to present a understanding of the definitions of fetishism and BDSM culture to establish their relationship with fashion. This will be done by identifying the history of fetish fashion and the important aspects for the construction of sadomasochistic aesthetics. The incorporation of this figure. That portrays sensuality and power, derives from fetish fashion. Its diverse interpretations in the market and in the media result in the growth of this style, being used in the fashion world as a trend by some designers in their brands. To bring out the possibilities that exist in fetish fashion, the collection of accessories entitled “Love and Pain” was developed in order to explore these two feelings associated with BDSM. This collection invites us to rescue these symbols, with the aim of translating fetish fashion, both in the collection of accessories and in the elaborated fashion editorial, which materializes the constructed narrative and which unites theory and practice in this way.