Iris van Herpen: narrativas, singularidades e luxo no século XXI

Abstract

This work presents specific considerations about the luxury market in contemporary fashion, with the incorporation of fashion designer Iris van Herpen into haute couture, bringing a unique and technological style to this industry. The research will be developed through a systematic review, of a qualitative nature, in which the evidence will be evaluated to understand the proposed problem, based on the analysis of data from materials already published in articles and scientific journals. A catalog will also be developed with the aim of systematizing the information contained in the work in language accessible to potential readers. The project contemplates the analysis and identification of Iris van Herpen's presence in contemporary luxury fashion and highlights elements of the discursive structure used by her brand, as well as highlighting and exploring these narratives from an everyday perspective.