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dc.contributor.advisor1Silva, Elisabeth Murilho da-
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/7877894686460721pt_BR
dc.contributor.referee1Cabral, Gabriela Soares-
dc.contributor.referee2Moller, Eliza Dias-
dc.creatorLamas, Ana Clara Gomes-
dc.creator.Latteshttp://lattes.cnpq.br/3277934732738898pt_BR
dc.date.accessioned2025-09-19T15:47:01Z-
dc.date.available2025-03-19-
dc.date.available2025-09-19T15:47:01Z-
dc.date.issued2025-03-13-
dc.identifier.urihttps://repositorio.ufjf.br/jspui/handle/ufjf/19437-
dc.description.abstractThe aim of this paper is to analyze the relationships between smoking, youth, fashion and sports in Brazil in the 1980s. The main object of research is the Hollywood Sport Line, a line of sportswear created as a marketing action by Souza Cruz to promote the Hollywood cigarette brand. To this end, a literature review will be carried out on the subjects, as well as a case study on the marketing and products of the chosen brand.pt_BR
dc.description.resumoO presente trabalho visa analisar as relações entre tabagismo, juventude, moda e esportes no Brasil na década de 1980, tendo como objeto principal de pesquisa a Hollywood Sport Line, linha de roupas esportivas criada como ação de marketing pela Souza Cruz para a promoção da marca de cigarros Hollywood. Para isso será feita uma revisão de literatura sobre os temas, além de um estudo de caso sobre o marketing e os produtos da marca escolhida.pt_BR
dc.languageporpt_BR
dc.publisherUniversidade Federal de Juiz de Fora (UFJF)pt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.departmentIAD – Instituto de Artes e Designpt_BR
dc.publisher.initialsUFJFpt_BR
dc.rightsAcesso Abertopt_BR
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/br/*
dc.subjectHollywood sport linept_BR
dc.subjectModa esportivapt_BR
dc.subjectJuventudept_BR
dc.subjectEsportespt_BR
dc.subjectHollywood sport linept_BR
dc.subjectSportwearpt_BR
dc.subjectYouthpt_BR
dc.subjectSportspt_BR
dc.subject.cnpqCNPQ::LINGUISTICA, LETRAS E ARTESpt_BR
dc.titleHollywood sport line: cigarro, juventude e moda esportiva nos anos 1980pt_BR
dc.typeTrabalho de Conclusão de Cursopt_BR
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