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https://repositorio.ufjf.br/jspui/handle/ufjf/19437Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| anaclaragomeslamas.pdf | 474.11 kB | Adobe PDF |  View/Open |
| Type: | Trabalho de Conclusão de Curso |
| Title: | Hollywood sport line: cigarro, juventude e moda esportiva nos anos 1980 |
| Author: | Lamas, Ana Clara Gomes |
| First Advisor: | Silva, Elisabeth Murilho da |
| Referee Member: | Cabral, Gabriela Soares |
| Referee Member: | Moller, Eliza Dias |
| Resumo: | O presente trabalho visa analisar as relações entre tabagismo, juventude, moda e esportes no Brasil na década de 1980, tendo como objeto principal de pesquisa a Hollywood Sport Line, linha de roupas esportivas criada como ação de marketing pela Souza Cruz para a promoção da marca de cigarros Hollywood. Para isso será feita uma revisão de literatura sobre os temas, além de um estudo de caso sobre o marketing e os produtos da marca escolhida. |
| Abstract: | The aim of this paper is to analyze the relationships between smoking, youth, fashion and sports in Brazil in the 1980s. The main object of research is the Hollywood Sport Line, a line of sportswear created as a marketing action by Souza Cruz to promote the Hollywood cigarette brand. To this end, a literature review will be carried out on the subjects, as well as a case study on the marketing and products of the chosen brand. |
| Keywords: | Hollywood sport line Moda esportiva Juventude Esportes Hollywood sport line Sportwear Youth Sports |
| CNPq: | CNPQ::LINGUISTICA, LETRAS E ARTES |
| Language: | por |
| Country: | Brasil |
| Publisher: | Universidade Federal de Juiz de Fora (UFJF) |
| Institution Initials: | UFJF |
| Department: | IAD – Instituto de Artes e Design |
| Access Type: | Acesso Aberto |
| Creative Commons License: | http://creativecommons.org/licenses/by-nc-nd/3.0/br/ |
| URI: | https://repositorio.ufjf.br/jspui/handle/ufjf/19437 |
| Issue Date: | 13-Mar-2025 |
| Appears in Collections: | Bacharelado em Moda - TCC Graduação |
This item is licensed under a Creative Commons License
