Hallyu e o K-pop como influências globais na moda: uma coleção inspirada na cultura coreana e seus idols

Abstract

The present study proposes to research on the Korean Wave (Hallyu) focusing on South Korea’s global cultural industrialization, practiced in several areas, such as K-pop music, audiovisual K-dramas and varieties (genre of television program), in cosmetics and fashion, as a way to exercise Soft Power and establish itself as a influential cultural power. As a result of this research, it is intended to create a collection that mixes the fashion repertoire of the author in the Brazilian context with the inspirations of South Korean culture and related visual elements, using as object of analysis the traditional and contemporary Korean fashion besides the Hallyu itself. Thus, the final products will be the research and a collection that is mainly directed to the costumes of musical artists.