Rita’n’roll: uma construção da artista Rita Lee através dos figurinos

Abstract

In this work, a study will be conducted on the importance of fashion in constructing Rita Lee's image as an artist, through an analysis of some of her costumes from 1968 to 1975, which correspond to the release year of Os Mutantes' first album and the release year of her work Lança Perfume with the band Tutti Frutti, respectively. With this, we aim to clarify how fashion—and clothing—served as a support for the development of Rita Lee's image during the early years of her career. Additionally, we will investigate the influence of the Tropicalist movement on this creation and the impact of her departure from the band Os Mutantes on this image. The role of her hair color in shaping Rita Lee’s overall image will also be highlighted. To achieve this, we will conduct a literature review of authors in the fields of fashion sociology, fashion history, and anthropology, such as Maria do Carmo Rainho (2014), Maria Arminda Arruda (2001), Helena Abramo (1994), Valéria Mendes and Amy de la Haye (2009), Maria Claudia Bonadio (2017), Patrícia de Barros (2016), among others. Additionally, a comparative analysis will be conducted, using the historical context as a guide in the images presented here. This work aims to understand how Rita Lee used clothing to position herself as an artist, particularly through the significance of costumes for her.