Consumo consciente e subjetividade: o papel do upcycling e styling na transformação do jeans descartado

Abstract

This study aims to explore the intersection between upcycling, styling, and conscious consumption in fashion. It investigates the context of upcycling and conscious consumption, examining how this practice transforms discarded fabrics into unique pieces. Additionally, it addresses the role of styling in redefining these creations, enhancing individual uniqueness and emphasizing the importance of creativity in valuing textile reuse. Conscious consumption will also be analyzed as a key factor in driving change within the industry and in consumer behavior. As a result of this research, the project will culminate in a fashion production, demonstrating in practice how these concepts can be applied to merge style and sustainability.