Meu país Juiz de Fora: um passaporte para o turismo local

Abstract

This study investigates the role of graphic design in promoting tourism in Juiz de Fora, proposing the creation of the "Passaporte Meu País Juiz de Fora" as a strategy to engage visitors and enhance local attractions. The research analyzes existing promotional materials and is based on concepts such as graphic design, heritage interpretation and promotion, and place collection. Methodologically, it adopts Bernd Löbach's problem-solving approach, including literature review, moodboard creation, and prototype development. The passport offers an interactive experience, encouraging residents and tourists to explore the city's attractions by collecting stamps. As a result, the study demonstrates that graphic design can enhance engagement and cultural identity, adding value to the tourist experience and promoting the destination in an innovative way.