Turismo de eventos e perfil da demanda turística: um estudo exploratório do Master Ink Juiz de Fora (MG).

Abstract

In the city of Juiz de Fora, in Minas Gerais (MG), event tourism is an important part of public policy, serving as a relevant segment for planning and management. Among the various events on offer is the Master Ink event, which is characterized by being a tattoo-themed event with a focus on entertainment. Therefore, considering the 2024 edition of the Master Ink event, the problem of this research was: How can the study of demand for the Master Ink event in Juiz de Fora, MG contribute to the development of synergistic strategies between tourism and events? In this sense, the general objective was to create strategies for synergy between tourism and events, based on the study of demand for the Master Ink event held in September 2024 at Expominas. The exploratory and descriptive research had a quantitative approach, which required the adoption of non-probabilistic convenience sampling through the application of a survey. The results made it possible to outline suggested strategies for planning and managing tourism and the Master Ink event in Juiz de Fora, namely: (1) Expanding the promotional reach of the event's publicity strategies; (2) Creating synergies between the event and the tourist destination with a focus on local and regional development; (3) Implementing the event in collaboration with the Juiz de Fora City Council (PJF); (4) Linking marketing strategies ( for both the destination and events); (5) Proposing strategies to increase the number of visitors to the event; (6) Proposing strategies to further increase the number of visitors to the event.