Turismo e megaeventos esportivos: grande prêmio do Brasil de fórmula 1 e o desenvolvimento do destino turístico São Paulo(SP)

Abstract

The relationship between tourism and mega sporting events, specifically the Brazilian Formula 1 Grand Prix and the development of the tourist destination São Paulo (SP) is a challenge to be explored in depth in the scientific literature in the area. Therefore, the general objective of this study is to present and discuss the results of this mega event taking into account the historical data series that covers the period from 2017 to 2022, excluding the year 2020 due to the COVID-19 pandemic. The specific objectives of this work are: (a) Identify the relationship between tourism and motorsport; (b) Understand the relationship between mega sporting events and the development of tourist destinations; (c) Contextualize the GP Brazil Formula 1 object and its relationship with the city of São Paulo (SP). The research is exploratory, descriptive, qualitative in nature, based on bibliographical surveys to compose a theoretical and conceptual framework on automotive mega-events and the development of tourist destinations in the context of sustainability. The study relies on secondary data to aggregate and generate information about the Brazilian Formula 1 (F1) Grand Prix (GP), the object of study based on documentary research. The results obtained point to the need for the analyzed mega-event to be seen as part of a long-term strategy to contribute to the development of the tourist destination.