O modelo de negócio do dropshipping: um estudo de caso de uma loja de celular e artigos de telecomunicação

Abstract

This research considers business models related to dropshipping, understood as a logistics technique in which the product supplier, who has direct contact with the consumer, does not keep the goods in stock. In this model, the supplier acts as a type of reseller who sells the products directly to customers, without the need to have physical stock. In this sense, the objective of this paper is to analyze how the dropshipping business model is organized within the scope of e-commerce. To this end, the theoretical framework studies the topic by defining e-commerce, marketplace and dropshipping. The work is qualitative, and the research methodology used was the case study. The results describe the case of an e-commerce through dropshipping in which the company studied expanded the variety of products available, reduced its storage expenses and explored new markets without major investments. On the other hand, suppliers who are not always reliable generated delays in delivery and less control over the quality of the products. To overcome these difficulties, the company restricted the adoption of dropshipping to products from more reliable companies and with lower risks in delivery logistics. In digital marketing, the company opted for its own media, notably social networks, SEO and paid ads to give greater visibility and attract customers, making its relationship with them more effective, resulting in greater satisfaction and loyalty. It is concluded that the strategic use of dropshipping provides flexibility to sales, growth and better operational performance.