A pandemia do covid-19 e a relação com a evolução do mercado de e-commerce no Brasil

Abstract

Tradução para o inglês: "With the COVID-19 pandemic, e-commerce in Brazil experienced significant growth, influenced by changes in consumer behavior and the need for social distancing. The objective of this study is to analyze the impact of the COVID-19 pandemic on the evolution of the e-commerce market in Brazil, as well as to address more specific issues related to the topic. In general terms, the aim is to understand how the health crisis has influenced the e-commerce landscape in the country. To this end, it is intended to identify changes in consumer behavior regarding online purchases during this period. Using a descriptive and quantitative methodology, the research was based on a literature review of scientific articles, reports, and data available in databases such as Google Scholar, Scielo, and the National Library of Theses and Dissertations. The conclusion highlights that the pandemic accelerated the transition to online commerce, requiring companies to adapt their strategies to meet the new demands of consumers.