“Racionalizar as coisas”: a noção de pessoa a partir de um grupo de celebrantes estoicos

Abstract

The aim of this dissertation is to investigate the notion of person articulated by groups of Stoics on digital platforms and social media, from observing the daily life of a community of Stoics, its network of relationships and other groups that also celebrate the philosophy on Instagram. This network of people linked to the celebration of Stoicism as a practical philosophy is related to conceptions of entrepreneurship and specific types of consumption and lifestyle that effectively constitute a certain notion of person. In the course of the dissertation, we realized that in formulating contextualizations of ancient philosophy, these groups end up updating aspects of the so-called business management literature, leading us to new models of action and representation of the ideal of entrepreneurship. So that it would be possible to understand this field, in addition to participant observation in digital media, we will present some of the readings approached and indicated by these people, which led us to two spheres of analysis: (1) the relationship with the financial/entrepreneurial agency, elaborated from business management literature, self-help literature and contact with the coaching phenomenon and (2) the relationship with the field of emotions, which encompasses a significant part of the representations constructed by the celebrants of Stoicism. Both dimensions combined are dealt with here from the notion of lifestyle.