Possibilidades e limitações da aplicação da inteligência artificial (IA) na representação gráfica no projeto de interiores

Abstract

The theme of this dissertation is the application of artificial intelligence (AI) in graphic representation in interior design. Nowadays, digital technologies permeate communication processes, and AI resources are already widespread in many everyday tasks. Photorealistic images, which already had the function of persuading clients, now gain new potential, since digitalizing architectural projects has expanded. It is indisputable that visual representation and communication are essential for architecture and design professionals. With the widespread use of computers and their application in the development of architectural projects, there have been significant changes in the design approach adopted by most architects and designers. Some architects are inclined to employ specialized tools as needed and have recently incorporated AI into their design methods. AI can optimize several processes, from large-scale data processing to the evolution of the synthetic image creation process. With the proliferation use of AI in various human activities, and especially its incorporation into the interior design scenario, several generative AI platforms have been observed that offer resources for application in interior design projects. Thus, the research starts with the following question: what are the possibilities and limitations of the application of AI in graphic representation in interior design? The objective is to highlight how AI has been used in graphic representation in interior design, pointing out its limits and possibilities. From a methodological point of view, this research results from a literature review, an exploratory investigation that uses three AI platforms: PromeAI, mnml.ai, and ReRenderAI. These sites were selected because they have features aimed at architecture and interior design and because of the free trials. It is also the result of empirical research, with a questionnaire and interviews with architecture and interior design professionals. Finally, a SWOT matrix was developed, showing the possibilities and limitations of using AI in interior design.