Espaços de fluxos no New York Times Travel: do analógico ao digital

Abstract

The main theme of the proposed research is to investigate the connections between different media environments by studying the aesthetic elements of the news that flows between the analog and the digital. In a qualitative study, the special list "52 places for a changed world” published in the travel section of The New York Times is analyzed following a semiotic path. Therefore, the research aims to observe the spaces in which news flows and what are the transformations, especially in the aesthetic elements acting in the language transported between the printed newspaper, the website and Instagram. To this end, it identifies the particularities and properties of the digital systems that support websites and digital social media. In order to answer the question of how the spaces of flows are setted in the news, the research uses the Semiotic theory as the methodological base for analyzing the special report and identifying its sign strategies, allowing us to speculate on the meanings printed in the news. During the research, it was possible to confirm the hypothesis that the publication makes use of the aesthetic and technological possibilities of each media to attract different segments of the public and offer personalized experiences to the reader. In addition, in the analog printed environment, it was concluded that the news story retains the traditional aesthetic elements and language of the tradicional media, with the major transformation being its production in a bilateral flow between print and digital. The analysis of the phases of the Times' web journalism also showed the marketing influence on the adoption of new digital strategies. It becomes clear that the commercial potential of mattered paywall on the website is what has guided the digital journalism strategies of The New York Times travel section until now.