Dramaturgia da alimentação: nutrição, gastronomia e saúde como ingredientes de cardápio audiovisual

Abstract

The meanings and flavors attributed to food are also narrated through screens and audiovisual programs. From recipe books to affective memory, foods and their preparation methods are understood and experienced through a dramaturgy of food. This book presents the results of research conducted in the Communication Master’s program at UFJF, which analyzes the modes of presenting the topic of food in a television program available on the web and reflects on its contribution to a healthier diet in a country that has recently reemerged on the hunger map. Through analyzing audiovisual materiality, a method that allows for understanding videos from different frameworks and perspectives, the author demonstrates that the language and narrative strategy of television journalism are also present in culinary programs. The chapters are organized around metaphors of the stages of eating.