Competência midiática e teledramaturgia infantojuvenil: análise da produção criativa sobre Club 57 no Youtube

Abstract

The complexification of the aesthetic experience of contemporary fictional media products involves productive aspects that affect the quality of the audiovisual and circulation, which requires the creation of increasingly elaborate universes. need for greater care in the productions carried out due to the target audience. Media literacy is also crucial, since, in a culture where the boundaries between production and consumption are becoming increasingly tenuous, both sides must be equipped with critical and creative domains so that the experience can impact subjects in a positive way. positive. In this work, we investigate the work of youtubers who are fans of the children’s telenovela Club 57, with the objective of analyzing dimensions of media literacy that are in operation in this new dynamic of the aesthetic experience, which includes the creative production of contents in order to expand and discuss, broadly, the telenovela and its aftermath. To do so, we used the methodology proposed by Borges and Sigiliano (2021) and analyzed the audiovisual material of the telenovela Club 57 in its creation, understanding its plans of expression, content and audiovisual message from the quality parameters proposed by the authors. We also address the transmedia aspects and conversational strategies undertaken by Nickelodeon to support the telenovela's circulation. Finally, we analyze the aesthetic experience from the creative production and critical analysis present in three channels of youtubers fans of the Club 57: Telejuve, Central Club 57 and Filmologia, using the concepts of Ferrés and Piscitelli (2015) on media competence.