Extremidades de Lil Miquela: a emergência do híbrido no Instagram como esfera de consumo, comunicação e agenciamento

Abstract

By analyzing the current scenario of technological communication, with the popularization of digital platforms, we propose to investigate how the symbiosis between influencers, algorithms and the Instagram exchange space occurs. If there is and at what points, displacements in the way of consuming can be observed, based on the interaction between these elements. For this, we present a critical reading from the vectors of Extremidades applied to the profile of artificial intelligence, Lil Miquela (@lilmiquela). Our objective is to make a critical reading of the context of technology, flows, communicational dynamics and consumption (centrality of the narrative analyzed in the profile). We made the critical analytical course of the influencer's page from the deconstruction, contamination and sharing of 1,100 published contents, available on her profile, seeking to observe the convergence present in languages, experiments and performances between communication and consumption. It was found that we are facing hybrid relationships that occur in a cognitive environment – that is, related to the process of acquiring knowledge (cognition). Since it involves different factors such as thought, language, perception, memory, reasoning, etc., which are part of the intellectual development of new habits and displacements. These interactions are challenged by the biotic and abiotic agents that inhabit and cross this space and cause connections, hybridized languages and emerging flows to exist. The profile under analysis materializes for a discussion centered on the interactivity between platform and influencers and on the expansion of this concept of influence from the indexing of new technologies such as algorithms and artificial intelligence, which results in spaces of contaminated performances. It is also possible to observe the development of communicative skills.