Tv cocriativa: uma experiência de produção colaborativa na web

Abstract

Television is still a hegemonic medium nowadays. However, in a context of convergence of media and from the relation with the audiences, the television language suffer transformations. The multimedia appears by the force of economic and technological effects, but also by social and political questions. In this picture, new communicative practices emerge which the spectator also became a content producer. The proposal of this study is to analyze the emerge of this experiences, using the example of TV Cocriativa. Created in 2011, in Belo Horizonte - Brazil, the TV Cocriativa seeks to recreate the television language, putting forward a cooperative, collaborative and co-creative audiovisual production. The research seeks to understand which are the characteristics present in those audiovisual narratives produced by TV Cocriativa and in which aspects they approach and in which they distances from the language used by the normal TV channels. The research is a case study and will be made with the application of the Análise da Materialidade Audiovisual (Analysis of Audiovisual Materiality), a methodology that it’s been developed by the Núcleo de Jornalismo e Audiovisual / UFJF-CNPq (Nucleus of Journalism and Audiovisual). The qualitative/quantitative method takes by the object of evaluation the unity text+sound+image+time+editing. Another central question in this research is to understand how occurs the collaborative production, in this case called co-creative, and in which way this influences the television narratives produced.