Razor Girl: processo criativo de uma coleção a partir da análise da estética cyberpunk e da obra Neuromancer

Abstract

Based on analysis of cyberpunk aesthetics, especially the Neuromancer book written by William Gibson (1984), this work brings a fashion collection inspired by female characters of these narratives, called Razor Girls. To do this, the work shows a theoretical research that analyzes the context and emergence of cyberpunk science fiction literature, its main features and characters. Analysing Neuromancer book, William Gibson's writing and their main influences, the work also examines stories of cyberpunk women, from books, mangas and movies. It also analyzes images present in different cyberpunk media. For such, the main methodology used, in addition to the bibliographical research, is the triangular approach of Ana Mae Barbosa (1991) and the understanding of aesthetic development by Maria Helena Wagner Rossi (1999), who analyze the visual thinking strategies proposed by Abigail Housen. This work also shows the process of creating a fashion brand, with market and target audience research and the development of a fashion collection, composed of 15 looks of which 3 were manufactured. The focus of the collection is to represent this futuristic dystopian aesthetic inspired by the High Tech/Low Life context features of cyberpunk and the strong independent women’s characters of these narratives. To complete the project, a photo shoot was made to show the clothes.