O poder de comunicação dos eventos regionais: quando a festividade se torna referência e imagem do local

Abstract

Trough this study we intend to identify how regional events - those which exalt trditional products, fomenters of the local economy – arouse in the population´s imaginary an identity which correlate the event location with the festivity. How does this process happen? Which relations of communication and power are envolved? What are the individuals´perceptions? In order to answer these phenomenons, we used authors who talk about topics related to the identity of the cities, the phenomenon of events and the discursive materialities, noticed in the power relation stabilished in their actions. To a bigger deppening in the study, we also made use of multiples incorporated case studies, involving three regional events in Minas Gerais state – Festa da Banana (Banana Party), in Piau city; Festival de Morangos, Rosas e Flores (Strawberries, Roses and Flowers Festival) in Alfredo Vasconcelos city; Festa do Café com biscoito (Cookies and Coffee Party), in São Thiago city. This research made possible some important inferences about the questions proposed in this material, intending to contribute with a new vision about this theam.