Dramaturgia da alimentação: nutrição, gastronomia e saúde como produtos de comunicação audiovisual

Abstract

Themes related to food, in audiovisual, have their own language and narrative organizations and through them can bring knowledge, information and entertainment about nutrition, gastronomy and health. In this study, the focus is on the use of a particular dramaturgical structure, performed by chefs and TV presenters, which we conceptualize as food dramaturgy, proposed in analogy to the dramaturgy of telejournalism. This work investigates, through the Analysis of Audiovisual Materiality - AAM, the audiovisual dramaturgy of food as a narrative strategy employed by Rita Lobo, in the series Rita Help!Me ensina a cozinhar na quarentena! Methodology developed by Professor Iluska Coutinho (2016) and in use in the works of the research group Núcleo de Jornalismo e Audiovisual (NJA / PPGCOM-UFJF), AAM has as a reference to understand and analyze the structure of audiovisuals considering, among other aspects, dramaturgy elements of telejournalism (COUTINHO, 2003). The study has as empirical outline the of 32 episodes that make up the series Rita, Help! Me ensina a cozinhar na quarentena! recorded and produced in 2020, in the house of presenter Rita Lobo, due to the necessary quarantine as a means of preventinig ptotocols due COVID 19. This work sought to show how the performance of food - and its possible role - occurs in the dramaturgy of food performed in the series. To this end, we conducted bibliographic research with interdisciplinary dialogues between studies of media, audiovisual, nutrition, health, gastronomy, identity and Brazilian food culture. Then there was documentary survey and empirical research, with analysis of products on video through the Analysis of Audiovisual Materiality