Hotel Quitandinha: da superfície à coleção

Abstract

This work presents the development of a collection inspired by the Hotel Quitandinha, located in the city of Petrópolis, in the state of Rio de Janeiro. The collection is named "Façam suas apostas" (Place your bets), bringing to the target audience a modeling with simpler forms, prioritizing the textile interferences, as the pleats and the laser cutting. In addition, a branding system is developed, based on the analysis of the logo of competitors and the concept of the brand. On this research the theme was presented, focused on the slow fashion and thinking about a better service to the target audience. Not being a fashionist, the clothing creations are not dated, making the public identify itself independently of the year.