Redes sociais, eleição presidencial de 2018 e questões de credibilidade da mídia: contextos da ação militância conservadora

Abstract

The popularization of the access to digital media, especially social networks, has opened the possibility of using online spaces for the dissemination of information and opinion by the average citizen (SHIRKY, 2011). An audience that previously did not have much scope to express their ideas, criticize and interact with the information received, found on the Internet and social networks an environment to share their views on any topic, including promoting electoral and sociological propaganda. (ELLUL, 1973), allowing voters to actually participate in the public debate through organized (coordinated or spontaneous) actions in online and offline environments during the election campaign period. This research aims to record and analyze the contexts of meaning making of conservative discourse in the 2018 election, through militancy and candidate Jair Bolsonaro (PSL). It will also seek to reflect on the role of traditional media in Internet time, social networks and the low credibility of institutions in Brazil. In 2018, research showed that "three institutions in the universe of political representation" were among the least reliable in the country: 68% of people stated that they had no confidence in political parties, 67% had no confidence in the National Congress and 64% in the presidency of the United States. Republic (DATAFOLHA, 2018). So, we intend to deepen the knowledge about the processes that involved the 2018 electoral period, considering in particular the relationship between the perception of the public's reality-world and that offered by the media that claim to represent it.