A radiodifusão pública na era da TV digital: análise das possibilidades interativas da JFTV Câmara

Abstract

This study aims to investigate the possibilities offered by the programming of “JFTV Câmara”, a TV channel of the Legislative Power from Juiz de Fora-MG, Brazil, for the development of interactive digital tools and contents. To this end, it takes into account the belonging of stateowned television stations, which include the Legislative ones, to the public field of broadcasting, guided by different communication proposals from those that guide the private sector. One of the methodologies adopted will be field research, composed of participant observation in the TV newsroom of “JFTV Câmara” and by conducting interviews with its professionals, in order to investigate the communicational proposal and the productive routines of the broadcaster. A four weeks investigation of the channel's programming was also accomplished, with an analysis of more than 55 hours, which include journalistic content and plenary sessions. The research method used for this stage is the Analysis of Audiovisual Materiality, based on the establishment of research axes and key questions for each of them. The research is also composed of a bibliographic review, with considerations about the role of the media in politics, public broadcasting TV and Digital TV. The results obtained in the steps listed above provided the basis for proposing data and tools that can be made available by the broadcaster to the citizens of Juiz de Fora via interactivity.