“Caminhando por terras bíblicas”: religião, turismo e consumo nas caravanas evangélicas brasileiras para a Terra Santa

Abstract

Although predicted by many experts, the decline of religion did not occur with modern society. Instead, religiosity is in full swing, but performing in a new shape, less institutionalized, more individualized, subjective, fluid and fragmented, crossing through and blending in several other fields, including tourism. Given this scenario, the objective of this study is to understand, by through consumption habits/behaviour, how evangelical tourism in the Holy Land can be configured as a modern search of tradition, conforming to a (post) modern experience of contemporary religiosity, examining their meanings for those who are directly or indirectly involved with this activity. This symbolic consumption by evangelicals through the caravans to the Holy Land revealed it is not only a modern way for evangelicals to public space, but also a way to (re) activate various Jewish and Christian traditions, giving them a new meaning in accordance with the spirit of this age.