A proteção de dados de crianças e adolescentes no Brasil: um estudo de caso do Youtube

Abstract

The great changes in the area of Information and Communication Technologies (ICT), mainly through the internet, represented a great social advance and enabled several rights to be fulfilled. Nonetheless, these same technologies present several challenges to the Law, especially regarding privacy and the protection of personal data. The new business model of the internet, based on the economy of attention and financed by advertising, uses data from its users to create individual profiles that are used for targeting and profiling techniques as well as for social manipulation. This is especially dangerous for children and adolescents, developing and vulnerable people who, given this condition, are most affected by these behaviors. In order to contribute to this discussion, this study seeks to understand how the data of children and adolescents have been treated (collected and processed) by YouTube. As a theoretical reference, it adopts the concept of privacy coined by Stefano Rodotà, according to which, privacy is the right to maintain control over your own information and to determine the way your own particular sphere is built. Complementarily, it adopts the ontological interpretation of informational privacy, formulated by Luciano Floridi. Methodologically, the empirical research is used, based on the rules of inference developed by Lee Epstein and Gary King, as well as the Robert Yin's case study technique and the document analysis technique, from André Cellard. The investigation is concluded by corroborating the initial hypothesis that YouTube is treating data from children and adolescents in a proprietary manner and it is disregarding the need to reinforce structures that allow users to shape their identities as information agents.