A queda da bancada e as mudanças na cena de apresentação dos telejornais: em busca da identidade e aproximação com o telespectador – uma análise do MGTV Primeira Edição

Abstract

This work aimed to investigate how the changes in the presentation scene of television news, which include the withdrawal of the news desk as the main scenic element and the movement and positioning of the anchorperson in the studio, are attempts to get closer to the viewer, to establish bonds of belonging and relationships of identity with its audience. In empirical research we evaluated the changes adopted by MGTV 1st Edition, aired by Integration TV of Juiz de Fora, station affiliated to Globo TV. It interested us to see if the fall of the news desk broke the obstacles, the barriers between enunciator and enunciatee. We also proposed to observe weather the new scene utilized resources like staging and informality to create a climate of affection and intimacy between anchors, reporters and the advisors that circulate in the scenario, aiming to strengthen the simulacra of interactivity and effects of presence. The study was based on the contemporary concept of identities and their crises to reveal how the media, in particular the television, take ownership of this fragmented environment to provide elements in the process of identification and identity reconstruction. We approached in this research the relations of the TV, the television news, the anchorpersons and the new scene, in the construction of a dialogical relationship with the audience. The methodology is founded on the analysis of the television news, taken as the object, as in the ways of the offer of information and interpellation of the audience. Through the dramaturgy of television journalism and the textual analysis, we evaluated the weight that each enunciator takes over the possibility of movement established with the space provided by the news desk. For this, we went up the path toward the observation of the individuals’ behavior and their interactions in the scene, their dialogue with the viewer, and how they appropriate the movement in the scene for their presentification toward the audience. From the formation of a focal group, it was intended to incorporate the opinions of the recipient regarding the changes experienced. Based on this insight, we intend to understand the linkages of belonging that the television news weaves with the public and the perception that the viewers have of the approximation strategies adopted by the broadcaster / program. The clipping set encompassed eleven programs ranging from the premiere and the first year of implementing the change in the form of presentation in a local television news, produced and aired on a broadcast of a medium- sized city in the Zona da Mata area, in the state of Minas Gerais.