Capricho em papel: uma análise das transformações no projeto editorial e gráfico da revista (2024 - 2025)

Abstract

This research analyzes the return of Capricho magazine to the print medium, based on the editions published between December 2024 and December 2025. The study aims to understand how the publication updates its editorial and graphic project in order to engage with contemporary generations, especially the adolescent audience, in a context marked by the predominance of digital consumption. The methodology adopted is the Case Study, as proposed by Robert Yin (2001), with a qualitative approach and descriptive character. Initially, a historical contextualization of Capricho’s trajectory is presented, highlighting its relevance in the women’s press and in magazine journalism in Brazil, as well as its activity beyond print, as a brand and cultural product. Subsequently, an analysis of the recent editions is carried out, based on criteria such as cover, editorial text, magazine structure, photography, reports, and graphic resources. Finally, a brief comparison is established between the current editions and the publications prior to the discontinuation of the printed version in 2015, with the aim of identifying similarities, continuities, and differences between the different phases of the magazine. The results indicate that the return to print does not represent a setback, but rather a strategic reconfiguration of the format, reaffirming the relevance of magazine journalism in the contemporary scenario.